Happi Staff01.29.20
Calvin Klein Fragrances, a division of Coty Inc., has revealed CK Everyone, a clean fragrance inspired by the spirit of the original CK One. The fragrance has been unveiled in a global advertising campaign, proclaiming, “I am one, I am many. I love everyone of me.”
The campaign stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. Calvin Klein calls the campaign “a celebration for those unconstrained by boundaries, gender norms and definitions.”
CK Everyone Fragrance is Calvin Klein’s first clean, gender-free and environmentally conscious fragrance. Formulated with naturally derived ingredients and naturally derived alcohol, the fragrance is vegan, recyclable and comes in a folding carton that contains 30% post-consumer recycled materials.
Master perfumer and creator of the original CK One fragrance, Alberto Morillas crafted a clean and genderless fragrance exuding freshness using 79% of naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base. CK Everyone also pays homage to the Calvin Klein Underwear waistband with a reusable signature elastic band on the bottle.
Coinciding with the launch in North America is a Pop-Up in New York City. Open to the public from February 13-15, visitors will be able to explore and shop the new CK Everyone fragrance and CK One underwear and jeans.
The campaign stars a group of modern multi-hyphenates including musician and actor Eliot Sumner, skater and photographer Evan Mock, musician and makeup artist MLMA, rapper and dancer Priddy the Opp, and models Cara Taylor and Parker Van Noord. Calvin Klein calls the campaign “a celebration for those unconstrained by boundaries, gender norms and definitions.”
CK Everyone Fragrance is Calvin Klein’s first clean, gender-free and environmentally conscious fragrance. Formulated with naturally derived ingredients and naturally derived alcohol, the fragrance is vegan, recyclable and comes in a folding carton that contains 30% post-consumer recycled materials.
Master perfumer and creator of the original CK One fragrance, Alberto Morillas crafted a clean and genderless fragrance exuding freshness using 79% of naturally derived ingredients and ignoring the traditional signifiers of gender, as reflected in the non-conformity of both the scent and campaign. A citrus fragrance that uplifts with zesty organic orange oil is paired with a blue tea accord and a vibrant cedarwood base. CK Everyone also pays homage to the Calvin Klein Underwear waistband with a reusable signature elastic band on the bottle.
Coinciding with the launch in North America is a Pop-Up in New York City. Open to the public from February 13-15, visitors will be able to explore and shop the new CK Everyone fragrance and CK One underwear and jeans.