Happi Staff02.10.20
Perfect Corp., the beauty tech solutions provider behind YouCam Makeup and YouCam Perfect, has partnered with the on-demand beauty service provider, PRIV, for an interactive Fashion Week beauty experience highlighting their Runway Trends Collection. Beauty lovers and fashion fanatics are invited to experience runway glamor firsthand, with a collection of exclusive fashion week makeup styles available for virtual try-on in the YouCam Makeup app.
Through the use of advanced artificial intelligence (AI) and augmented reality (AR) technologies, YouCam Makeup translated runway makeup looks into an interactive digital try-on experience bringing the magic of Fashion Week to life. In collaboration with PRIV, this partnership gives beauty fans the ability to virtually test Fashion Week looks to find their best match, and bring these styles to life via a physical makeover with PRIV professionals.
“We’re excited to team up with PRIV to bring the best beauty trends from Fashion Week to life both as virtual styles in YouCam Apps and as real life looks recreated by talented PRIV professionals,” shared Perfect Corp. founder and CEO, Alice Chang. “The idea of creating a cohesive, full-circle experience which invites play and experimentation and couples it with real life recreation, is one we hope that inspires beauty lovers to express themselves and empower their beauty journey.”
“The 2020 beauty landscape is all about hyper personalization, self-expression and tech-enabled beauty experiences,” said James Bradicich, vice president of Marketing & Business Development at Priv. “We’re thrilled to partner with Perfect Corp to create an augmented reality experience that empowers fashion lovers to draw inspiration from the hottest Fashion Week trends and book their favorite beauty looks straight to their front door.”
In related news, Perfect Corp, recently revealed its 2020 Global Color Trend Report.
Through the use of advanced artificial intelligence (AI) and augmented reality (AR) technologies, YouCam Makeup translated runway makeup looks into an interactive digital try-on experience bringing the magic of Fashion Week to life. In collaboration with PRIV, this partnership gives beauty fans the ability to virtually test Fashion Week looks to find their best match, and bring these styles to life via a physical makeover with PRIV professionals.
“We’re excited to team up with PRIV to bring the best beauty trends from Fashion Week to life both as virtual styles in YouCam Apps and as real life looks recreated by talented PRIV professionals,” shared Perfect Corp. founder and CEO, Alice Chang. “The idea of creating a cohesive, full-circle experience which invites play and experimentation and couples it with real life recreation, is one we hope that inspires beauty lovers to express themselves and empower their beauty journey.”
“The 2020 beauty landscape is all about hyper personalization, self-expression and tech-enabled beauty experiences,” said James Bradicich, vice president of Marketing & Business Development at Priv. “We’re thrilled to partner with Perfect Corp to create an augmented reality experience that empowers fashion lovers to draw inspiration from the hottest Fashion Week trends and book their favorite beauty looks straight to their front door.”
In related news, Perfect Corp, recently revealed its 2020 Global Color Trend Report.