Romer founder Lauren Rome took the leap from finance to beauty after 10 years working on Wall Street. "I was a complete outsider, but because of that, I had to do a lot of research. As I peeled away the layers within the beauty space, I realized there is a lot of confusion and misinformation on what is considered clean and sustainable," she said.
Rome built a team of industry experts including cosmetic scientist and regulatory executive Najla LaFond, cosmetic chemist Mark Broussard and board-certified NYC-based dermatologist Dr. Marisa Garshick, MD, FAAD, all whose hands-on advisement were instrumental in building the brand.
"I am determined to abide by the highest standards for Romer, one with a traceable supply chain and one that is truly transparent when it comes to what it means to be clean and sustainable. The formulas are superior in quality and in performance, yet simple and affordable. When we say it's clean – it's not just clean for the skin but for the environment and for the community where each ingredient is sourced and mined."
Romer offers a nourishing gel-oil Cleanser, lightweight daily Moisturizer and day and night Treatment mask, all of which incorporate organically grown botanicals, oils and extracts that are ethically sourced. The brand is committed to creating transparent formulas with insight into the product journey from start to finish – all of which is laid out on the Romer e-commerce site for the customer to understand.
Sustainability Beyond the Formulas
Romer’s dedication to skincare and the planet extends beyond the bottle. The company also utilizes sustainable packaging, crafted with 50%+ post-consumer recycled materials, and donates a portion of sales to environmental and like-minded nonprofits.
Much like the brand's transparent philosophy on the product development end, its customer facing strategy embodies the same values. "Gone are the days of boring shoppable websites and surface-level brand-to-consumer relationships. We created an environment for our customers to share our values, and we make it a priority to create a community they can get behind, while having fun along the way," commented Rome.
Romer’s community-driven leaderboard enables customers to earn and track points for product discounts, giveaways and philanthropic initiatives. Romer also hosts social challenges to drive ingredient and environmental education.