The brand is unveiling new shades within the below collections:
Feria Cool Amethyst- The brand’s 1st holographic blend of Cool Amethyst dyes for an icy gemstone-inspired result that shimmers at every turn.
Superior Preference Lilac Opal- Formulated to balance opalescent color with multi-tonal lilac dyes, this shimmering shade deposits a nuanced reflect on every strand – for a delicate touch of holographic effect on blondes and light brunettes.
Colorista Hair Makeup in #Moonstone800- The brand’s 1st holographic makeup for hair contains innovative shade-shifting pigments that dance from blue to purple to teal, & more as hair moves in the light. Moonstone is formulated to give unique results on blonde and brunette hair.
“While other aspects of beauty can surely make an impact, nothing quite compares to the effect of that perfect statement-making color. Holographic is a popular trend this year and I love that L'Oréal Paris makes it easy to achieve at home. There is a different formula and application technique for every trend, lifestyle, and generation,” said Jonathan Colombini, the brand’s Celebrity Hair colorist.