“We want to champion pioneering sustainability solutions. This new technology has just come to market and we want to showcase innovations to the luxury beauty world that are realistic, honest and also ambitious. We hope our journey to Zero Waste inspires other beauty companies to also adopt the same solutions and technologies,” said Arnaud Meysselle CEO REN Clean Skincare.
REN Clean Skincare will debut new Infinity Recycling material in their iconic Evercalm Global Protection Day Cream, REN Clean Skincare’s best-selling moisturiser first introduced at the brand’s inception 20 years ago. It utilizes Global Protection Complex, a synergetic blend of powerful anti-oxidant and free radical scavengers (OchroleucaSeaweed, ArcticCranberry Seed Oil, Candle Tree Leaves, Kudzu Zymbiozomeextracts), together with soothing and nourishing seed oils (Blackcurrant, Seabuckthorn, Camellia, Sesame) to help protect the skin against dehydration and oxidation damage from modern life pollution, a known contributing factor to visible premature aging.
“The unique combination of actives is testament to the ‘future-proof’ thinking of REN Clean Skincare’s formulas. Looking ahead, we recognized what the fundamental needs of modern skin would be. We also predicted the rise in sensitive and sensitized skin and how our changing environment (pollution and lifestyle stress) would exacerbate these issues. The fact that it is still our most recommended and sold moisturizer is testament to its efficacy,” said David Delport, REN Clean Skincare Global Ambassador.