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    Breaking News

    Five Beauty Trends at Whole Foods

    Natural retailer reveals list ahead of its annual Beauty Week.

    Five Beauty Trends at Whole Foods
    Whole Foods offers a special bag of products during Beauty Week.
    Happi Staff02.26.20
    Whole Foods Market has unveiled its list of the top five beauty and wellness trends for 2020—naming bakuchiol, blue light defense, watermelon infusion, glycolic acid and all-over body masks as highlights for the year ahead.

    Whole Foods reveals its list ahead of its annual Beauty Week (March 11- 17), during which it offers skin care, hair care, makeup, nail polish, perfume and cosmetic accessories at 25% off, with an additional 10% off the discounted price for Prime members. 

    Here are the brands and products that Whole Foods is touting in connection with the five trends:

    Bakuchiol: Acure Radically Rejuvenating Bakuchiol Mirror Mask; Cocokind Resurfacing Sleep Mask; Burt’s Bees Renewal Line: Refining Cleanser, Firming Moisturizing Cream, Firming Day Lotion, Intensive Firming Serum

    Blue Light Defense: Derma E: Blue Light Shield Spray, Blue Light Shield Concentrated Serum

    Watermelon Infusion: Yes To Watermelon Super Fresh Line: Paper Mask, Jelly Mask, Gel Moisturizer, Facial Wipes; Nügg Morning Glow Watermelon Sleeping Mask; Acure Daily Workout Watermelon & Blood Orange Shampoo and Conditioner

    Just Add Glycolic Acid: Acure Resurfacing Glycolic + Unicorn Root Cleanser; ACURE Resurfacing Inter-Gly-Lactic Flash Mask; Acure Resurfacing Dewy All Day Moisturizer; Pacifica Glowing Glycolic Acid, Orange & Vanilla Makeup Removing Wipes; Yes To Grapefruit Glow-Boosting Daily Exfoliating Tonic

    All-Over Body Masks: BioRepublic Lost Baggage Under Eye Emergency Repair Masks; Not Your Mother’s Naturals Royal Honey & Kalahari Desert Melon Butter Masque; Yes To Tighter and Lifted Booty-ful Paper Mask; Oleum Vera Firming Mud Body Mask

    Whole Foods also offers Beauty Bags are back and available in limited quantities starting Friday, March 13. The Beauty Bags, which retail for $20, are filled with a mix of mini and full-sized products from brands including Dr. Hauschka, Acure and Mad Hippie, and are valued at more than $120 each.
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