Happi Staff03.03.20
After three years of development, Guide Beauty has launched with the first four of its patent-pending products. Guide Beauty is a new collection of makeup tools and products that literally guides your hand to better application.
For over 25 years, Guide’s founder, Terri Bryant, worked as a celebrity makeup artist and an educator creating programs for world-renowned prestige makeup brands. But her clients often complained that learning the steps to applying makeup didn’t necessarily translate into being able to apply it with confidence. She knew there had to be a better way, but as a makeup artist, it was difficult to truly appreciate what she had never experienced herself… that is until she was diagnosed with Parkinson’s.
“Though it comes with challenges, my diagnosis has given me an unexpectedly beautiful gift. One that I am grateful and excited to share. I am able to approach makeup and how we apply it from a unique lens,” shared Bryant.
Bryant worked closely with makeup users and a team of industrial designers and ergonomic experts to rethink makeup and develop a new, universally designed, patent pending approach to applying it.
The first collection to launch includes a volumizing tubing mascara, Lash Wrap, and three shades of brow gel, Brow Moment, all of which have a comfort grip Guide Ring and precision tip for accuracy and ease. Changing how we apply eyeliner is the Guide Wand, which pairs with the Guide Line pressed-cream eyeliner to make looks like tightlining, waterline application and even winged liner easier to achieve. All Guide Beauty formulas are cruelty-free, 100% vegan and formulated without known toxins or harsh ingredients.
For over 25 years, Guide’s founder, Terri Bryant, worked as a celebrity makeup artist and an educator creating programs for world-renowned prestige makeup brands. But her clients often complained that learning the steps to applying makeup didn’t necessarily translate into being able to apply it with confidence. She knew there had to be a better way, but as a makeup artist, it was difficult to truly appreciate what she had never experienced herself… that is until she was diagnosed with Parkinson’s.
“Though it comes with challenges, my diagnosis has given me an unexpectedly beautiful gift. One that I am grateful and excited to share. I am able to approach makeup and how we apply it from a unique lens,” shared Bryant.
Bryant worked closely with makeup users and a team of industrial designers and ergonomic experts to rethink makeup and develop a new, universally designed, patent pending approach to applying it.
The first collection to launch includes a volumizing tubing mascara, Lash Wrap, and three shades of brow gel, Brow Moment, all of which have a comfort grip Guide Ring and precision tip for accuracy and ease. Changing how we apply eyeliner is the Guide Wand, which pairs with the Guide Line pressed-cream eyeliner to make looks like tightlining, waterline application and even winged liner easier to achieve. All Guide Beauty formulas are cruelty-free, 100% vegan and formulated without known toxins or harsh ingredients.
