Happi Staff03.05.20
BrandSpark International has announced the winners of the 2020 Best New Product Awards, including beauty and home care products. More than 11,000 Americans participated in the survey selecting the best new products.
"We are thrilled to celebrate the 12th year of the Best New Product Awards," said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards. "With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in."
Several new trends are driving benefits that Americans say they'll pay more for:
• 41% are willing to pay more for products that are environmentally-friendly, up from 38% last year
• 37% are willing to pay more for organic food or beauty products, up from 32% last year
• 52% are trying to find natural equivalents where they can, slightly up from last year.
The full list can be accessed here.
BEAUTY, HEALTH & PERSONAL CARE | |
Category | Product |
Aluminum-Free Deodorant | Dove 0% Aluminum Free |
Body Lotion | Nivea Coconut & Monoi Oil Infused Body Lotion |
Body Wash | Dove Body Wash Mousse with Rose Oil |
Concealer | CoverGirl TruBlend Undercover Concealer |
Conditioner | Pantene Miracle Moisture Boost Conditioner with Rosewater |
Diapers | Pampers Cruisers 360 FIT |
Face Mask | Aveeno Oat Mask |
Hair Mask | John Frieda Wonder Drops Hair Masks |
Kid's Cough / Cold Medication | Vicks Children's Cold Multi-Symptom |
Lipstick | Revlon Super Lustrous The Luscious Mattes Lipstick |
Shampoo | Pantene Miracle Moisture Boost Shampoo with Rosewater |
Toothpaste | Crest Pro-Health Gum and Sensitivity Toothpaste |
Wellness Gummy | vitafusion CBD Full Spectrum Hemp Extract |
HOUSEHOLD | |
Category | Product |
Baby Laundry Detergent | Dreft Pure Gentleness |
Cleaning Wipes | Clorox Ultra Clean Disinfecting Wipes |
Dog Treat | True Chews Chicken Meatball Recipe |
Dryer Sheets | Bounce WrinkleGuard Sheets |
Fabric Treatment (In-wash) | Downy WrinkleGuard |
Fabric Treatment (Out of wash) | Bounce Touch-up Spray |
Laundry Stain Remover | Tide To Go Stain Remover Wipes |
Single-dose Laundry Detergent | Tide Simply Pods+Oxi Liquid Detergent Pacs, Refreshing Breeze |
Single-dose Laundry Detergent for Sensitive Skin | Tide Ultra Oxi Free |
"We are thrilled to celebrate the 12th year of the Best New Product Awards," said Robert Levy, president of BrandSpark International and founder of the Best New Product Awards. "With so many new products launched each year, it is hard for consumers to know what to buy and challenging for brands to break through the clutter. This is where the Best New Product Awards comes in."
Several new trends are driving benefits that Americans say they'll pay more for:
• 41% are willing to pay more for products that are environmentally-friendly, up from 38% last year
• 37% are willing to pay more for organic food or beauty products, up from 32% last year
• 52% are trying to find natural equivalents where they can, slightly up from last year.
The full list can be accessed here.