Happi Staff04.05.20
Giving back to the community is in Tom’s of Maine’s DNA, so it should be no surprise that this venerable personal care brand has stepped up to help combat the spread of coronavirus with both supplies and funding..
The brand has pledged a $60,000 donation and nearly $500,000 in natural personal care products to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19.
Tom’s, which turns 50 this year, gives 10% of profits back every year to nonprofits that help support people in need. Those profits head to primarily to organizations committed to health, education and the environment, with additional emphasis on organizations supporting or engaging kids in these areas, according to the company. In addition, a portion of annual donations is also set aside to respond to disasters, with Tom’s giving product and money to organizations based in the affected communities that are committed to long-term recovery.
The company regularly donates products to non-profit clearing houses—experts in distribting food and personal care products—a that are located near Tom’s distribution centers in Maine, New Jersey, California and Georgia.
Small Business Spotlight
Beyond this, Tom’s of Maine is also shining a light of small business that can help during these uncertain times. The firm is sponsoring 50 small businesses in all 50 states to help bring the healing power of the outdoors, indoors with daily video experiences in nature. Over the weekend, Tom’s kicked off the social media campaign with the hashtag #NatureNurtures on Instagram. On Saturday, April 4, Tom’s featured a vinyasa yoga class hosted by The Portland Yoga Project.
Each day there will be a new video from a local expert, and Tom’s of Maine is encouraging the community-at-large to help it spotlight wellness businesses in their state by nominating a favorite yoga teacher, wellness expert or nature guide and they may be featured next in the campaign.
Employees are also encouraged to use 5% (12 full days a year) of their paid time volunteering for causes they’re passionate about, according to Tom’s, which is owned by Colgate-Palmolive.
Colgate-Palmolive on Friday announced its own plan to aid in the effort to stop the spread of the virus
The brand has pledged a $60,000 donation and nearly $500,000 in natural personal care products to Direct Relief, a humanitarian organization providing protective gear and supplies to communities hardest hit by COVID-19.
Tom’s, which turns 50 this year, gives 10% of profits back every year to nonprofits that help support people in need. Those profits head to primarily to organizations committed to health, education and the environment, with additional emphasis on organizations supporting or engaging kids in these areas, according to the company. In addition, a portion of annual donations is also set aside to respond to disasters, with Tom’s giving product and money to organizations based in the affected communities that are committed to long-term recovery.
The company regularly donates products to non-profit clearing houses—experts in distribting food and personal care products—a that are located near Tom’s distribution centers in Maine, New Jersey, California and Georgia.
Small Business Spotlight
Beyond this, Tom’s of Maine is also shining a light of small business that can help during these uncertain times. The firm is sponsoring 50 small businesses in all 50 states to help bring the healing power of the outdoors, indoors with daily video experiences in nature. Over the weekend, Tom’s kicked off the social media campaign with the hashtag #NatureNurtures on Instagram. On Saturday, April 4, Tom’s featured a vinyasa yoga class hosted by The Portland Yoga Project.
Each day there will be a new video from a local expert, and Tom’s of Maine is encouraging the community-at-large to help it spotlight wellness businesses in their state by nominating a favorite yoga teacher, wellness expert or nature guide and they may be featured next in the campaign.
Employees are also encouraged to use 5% (12 full days a year) of their paid time volunteering for causes they’re passionate about, according to Tom’s, which is owned by Colgate-Palmolive.
Colgate-Palmolive on Friday announced its own plan to aid in the effort to stop the spread of the virus
