Following the relaunch of the brand this past January, Fekkai is continuing its expansion with the introduction of FEKK.AI, the brand’s first beauty-tech software platform designed to personalize hair care and styling tips for its customers.
 
Fekk.AI merges data with experience, offering hairstylist Frédéric Fekkai’s expertise in hair care and styling to customers across the globe through a convenient and concise online quiz. With years of experience in the beauty industry, data and feedback gathered by Frédéric Fekkai, his stylists and Fekkai salons have helped to create one of the largest databases of hair types in the industry.
 
How Does It Work?
 
Snap or upload a selfie and then answer a few brief questions. From there, Fekk.AI will analyze your hair type, length and color using strong machine learning and computer vision. Using the latest cloud technology, Fekk.AI will also take into consideration your location and the time of year to capture the PH water level and UV Ray index your hair is being exposed to. Results from the quiz will be shared offering a complete and custom haircare regiment along with styling tips unique to your hair needs from Frédéric Fekkai himself.
  
To try out the hair quiz, click here.