Maybelline New York’s latest collection features a range of new product innovations, relaunches and shade extensions.
Falsies Lash Lift Washable Mascara features a fiber-infused formula, including polymers inspired by hair gels, waxes, and hairsprays to provide length, lift and hold. A double curved lifting brush grabs lashes at the root to lift so even the tiniest of lashes are lengthened! It is available in four shades.
Meanwhile, Snapscara Waterproof Mascara provides waterproof, clump-free volume that applies and removes in a snap! The revolutionary “tubing” formula removes in seconds with makeup remover.
Also noteworthy for the new year is Maybelline’s HyperEasy Brush Tip Liquid Liner. It’s billed as liquid liner made easy! The revolutionary flex brush won’t skip, while the hexagonal grip won’t slip, ensuring a seamless application.