Starting Monday April 13, consumers can simply upload a photo on the app and choose from over 320 products and shades to virtually try on, including lipsticks, concealers, eyeshadows, brow products, highlighters, liners, mascaras and more. Beauty lovers will be able toggle between shades to find their ideal match and seamlessly shop all of the e.l.f. products, right in the palm of their hand.
e.l.f. has always been a digitally native brand, with the launch of this feature being the latest way of showing how they are continuing to innovate the consumer experience allowing them to engage with products digitally.