The company is founded by two women, Jennifer Culpepper and Selam Kelati, who were on a quest to simplify their skincare routines using effective and trustworthy products. Based in Annapolis, Maryland, this new beauty company now develops skincare and wellness products infused with CBD.
Our brand is founded on the principle of self-love,” said Co-Founder Culpepper. “The kindness we show others we should show ourselves.”
This clean beauty company pairs American-grown, lab tested CBD with clean, responsibly sourced ingredients to create a lineup of products that is suitable for all skin types and addresses many of the biggest skincare issues.
The brand’s collection includes a moisturizing Dry Oil Body Mist (jojoba oil, moringa oil, blend of citrus essential oils), hydrating Face Serum (prickly pear seed oil and hyaluronic acid), a relaxing Bath Tea Blend (3-pack with essential oils) and a rich-foaming exfoliator Coffee Body Scrub (fair-trade Ethiopian coffee and seaweed).
Co-Founder Selam Kelati has always been a “product girl.”
“She’s constantly trying new products and sharing what works with me. When I introduced Selam to some CBD products, it was like a lightbulb went off,” said Culpepper. “Selam immediately got excited about combining CBD with other natural ingredients that she’d grown up using—like Moringa. The next steps came naturally as we began playing with ingredients and testing different formulations.”
Each I+I Botanicals product is tested at least twice by third-party labs—once on the raw hemp material and again after the final products are formulated. “We comply with the standard Industrial Hemp Cannabinoid Potency Analysis, which tests for the presence of heavy metals, pesticides and microbials as well as ensuring the proper levels of CBD, and whether THC is present,” said Kelati.
The quality of the ingredients put on the body is as important as the foods and nutritional supplements put in the body. “We make sure there are no harmful chemicals or toxins that come into contact with your body,” added Kelati. “We take sourcing seriously and follow the Clean Product Standards. We believe you shouldn’t have to sacrifice your health for beauty. We prioritize natural, organic, non-toxic, fair-trade, and wild-harvested ingredients.”