Happi Staff04.21.20
Noughty, a multi award-winning natural haircare brand from the UK, is now available at CVS. Among the brand's existing 24 SKUs, its best-selling collections—To The Rescue and Wave Hello—will now be available for purchase both online and in select CVS stores throughout the United States.
To The Rescue is formulated with moisturizing, nutrient-rich ingredients, including sweet almond oil, shea butter and black oat extract. It transforms dry, frizzy, damaged tresses, leaving hair soft, nourished and luminous. The collection includes:
Wave Hello is formulated for the needs of curly and wavy hair, and recently snagged the Naturally Curly Awards' “Best of Best” in 2019. Vitamin-rich ingredients such as avocado oil, sea kelp extract and Irish moss nourish hair while keeping curls defined, silky soft and sleek. The collection includes:
"We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US," said Rachel Parsonage, co-founder, Noughty Haircare.
To The Rescue is formulated with moisturizing, nutrient-rich ingredients, including sweet almond oil, shea butter and black oat extract. It transforms dry, frizzy, damaged tresses, leaving hair soft, nourished and luminous. The collection includes:
- Thirst Aid Conditioning & Detangling Spray
- To the Rescue Intense Moisture Hair Treatment
- To the Rescue Moisture Boost Shampoo
- To the Rescue Moisture Boost Conditioner
Wave Hello is formulated for the needs of curly and wavy hair, and recently snagged the Naturally Curly Awards' “Best of Best” in 2019. Vitamin-rich ingredients such as avocado oil, sea kelp extract and Irish moss nourish hair while keeping curls defined, silky soft and sleek. The collection includes:
- Hello Curls Define & Reshape Curl Primer
- Wave Hello Curl Taming Cream
- Wave Hello Curl Defining Shampoo
- Wave Hello Curl Defining Conditioner
"We're thrilled to launch in the US market with CVS, especially as they've taken great strides to diversify and expand their beauty division with a growing focus on more healthy, natural and sustainable brands, like Noughty. It's important for us to bring effective, affordable and conscientious solutions to consumers, and we're truly honored to have the opportunity to bring this to more consumers in the US," said Rachel Parsonage, co-founder, Noughty Haircare.
