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    Breaking News

    Tommy Bahama Adds Wellness Line

    New range co-created with Boomer Naturals features CBD alternative.

    Tommy Bahama Adds Wellness Line
    Tommy Bahama has entered the wellness sector.
    Happi Staff04.23.20
    Boomer Naturals, a Las Vegas health and wellness company, has partnered with lifestyle brand Tommy Bahama on a co-branded collection of wellness products formulated with CB5, described as a plant-based, doctor-formulated alternative to CBD. 

    The Tommy Bahama+Boomer Naturals collection features products are designed to help alleviate issues like pain, difficulty sleeping and anxiety and a range of formats inlcuidng tinctures, gummies, roll-ons and creams. There are also two products for pets.

    "We are very excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category," said Doug Wood, CEO of Tommy Bahama. "Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and well-being. It's one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle."

    "Tommy Bahama and Boomer Naturals are a perfect fit and we are proud to partner with such a well-respected brand," said Mike Quaid, CEO of Boomer Naturals. "Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that's something Tommy Bahama's guests are interested in, too. They enjoy life and want to live it to the fullest. Our line of Tommy Bahama+Boomer Naturals CB5 products will help them do just that."
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