With increasing air pollution across the globe, the demand for men’s skincare products, which can counter the effects of air pollution on the skin or those that can prevent pollutants from harming the skin, is increasing.
For instance, ClarinsMen UV Plus Anti-Pollution offered by Clarins comes with SPF 50 sunscreen and anti-pollution protection, which protects the skin and guards against premature aging. Thus, the growing popularity of anti-pollution skincare products and the rising demand for multifunctional men’s skincare products is anticipated to drive the market during the forecast period.
Major men’s skincare products companies expected to benefit from the expansion of the market include Beiersdorf AG, Groupe Clarins, L’Occitane International SA, L’Oreal SA and Procter & Gamble.
Find the full report from Technavio here.