“Melissa’s analytical acumen and leadership skills are exceptional, and as my first employee, she has worked vigorously to grow the brand into the industry leader that it is today. Melissa has distinguished herself as a modern business leader known for digital marketing innovation, operational excellence, and exemplary brand management. We couldn’t be more thrilled to further lean on Melissa for direction and strategy,” stated InstaNatural founder, AJ Patel.
With more than a decade of professional experience rooted in digital marketing and public relations, Boerema previously served InstaNatural as director of marketing where she focused on driving sales growth on leading e-commerce channels and expanding the company's digital footprint. In her new role, Boerema will provide strategic leadership and direction to increase operational efficiency across departments, as well as work closely with InstaNatural’s CFO Sue Taraboulous on financial aspects of growing the business.
Boerema holds a Bachelor of Science degree in Public Relations from the University of Florida’s College of Journalism and Communication.