Happi Staff05.14.20
Amorepacific has taken minority share in Australian luxury skin care company Rationale Group. In the deal, Amorepacific has an advisory role and voting rights on the Rationale board of directors.
Rationale skin care brand, which offers personalized skincare regimens determined through skin testing and analysis, has recorded double-digit growth in its average annual sales over the past five years in Australia. Its Essential Six Collections are an array of sophisticated formulations that deliver environmental protection by day and repair at night. Rationale is currently available in 15 flagship locations, exclusively online at rationale.com, and via a network of approximately 50 medical Agencies including dermatologists and plastic surgeons.
Together with Amorepacific, Rationale aims to realize its global expansion plans across South Korea, the UK, the US, Hong Kong and Singapore by 2025. Amorepacific will fully support and assist the brand in scaling towards global expansion. The two companies will also explore the possibilities of joint research and development in the future.
"With a truly shared innovation vision, Ratuionale and Amorepacific will take personalized skincare solutions to a new level. Amorepacific will continue to look into M&A and partnerships with promising companies and secure opportunities for future growth," said Saehong Ahn, Amorepacific president.
"There is an intuitive alignment between Rationale and Amorepacific, particularly with regard to their world-class innovation and simultaneous commitment to R&D. Rationale is acknowledged worldwide as the environmental skincare authority and leader in epigenetic research, and we are thrilled to be empowered to expand this vital work with Amorepacific," said Richard Parker, Rationale’s founder and director of research.
Rationale skin care brand, which offers personalized skincare regimens determined through skin testing and analysis, has recorded double-digit growth in its average annual sales over the past five years in Australia. Its Essential Six Collections are an array of sophisticated formulations that deliver environmental protection by day and repair at night. Rationale is currently available in 15 flagship locations, exclusively online at rationale.com, and via a network of approximately 50 medical Agencies including dermatologists and plastic surgeons.
Together with Amorepacific, Rationale aims to realize its global expansion plans across South Korea, the UK, the US, Hong Kong and Singapore by 2025. Amorepacific will fully support and assist the brand in scaling towards global expansion. The two companies will also explore the possibilities of joint research and development in the future.
"With a truly shared innovation vision, Ratuionale and Amorepacific will take personalized skincare solutions to a new level. Amorepacific will continue to look into M&A and partnerships with promising companies and secure opportunities for future growth," said Saehong Ahn, Amorepacific president.
"There is an intuitive alignment between Rationale and Amorepacific, particularly with regard to their world-class innovation and simultaneous commitment to R&D. Rationale is acknowledged worldwide as the environmental skincare authority and leader in epigenetic research, and we are thrilled to be empowered to expand this vital work with Amorepacific," said Richard Parker, Rationale’s founder and director of research.