Happi Staff05.19.20
CCA Industries, Inc., owner of brands such as Plus White oral care and Sudden Change and Porcelana skin care among others, and has hired Christopher Dominello to serve as chief growth officer.
With more than 20 years of senior leadership experience, Dominello has a proven track-record of strategically developing, launching and revitalizing a multitude of iconic consumer products and brands.
Prior to joining CCA Industries, Dominello had served as president and CEO of Ducere Pharma, LLC., where he successfully revitalized iconic brands to include Doan's, Bufferin, and Cruex. Within two years, he progressed to more than 40,000 points of distribution across the portfolio, and increasing organic sales by 170%. His strategy led to Ducere's acquisition, providing investors with a 200% ROI.
Before joining Ducere, Dominello held executive level positions at both Ultimark Products and Nutrisystem Inc. At Ultimark, he raised $15.0 million-plus in private placement to further the company's acquisition goal, leading to four acquisitions within his first year, including Prell Shampoo, Denorex Shampoo, and others. He also increased revenue by 200% for the company's garden division by securing placement at The Home Depot. During his eight-year tenure at Nutrisystem, Dominello successfully launched the brand internationally, and was a key member of the executive team that brought sales from $20 million to $778 millkion and EBITDA from $0 to $170 million.
"CCA shifted emphasis to its new online division in early 2019 and I believe in this current, and post, pandemic environment this is a strategic decision that will result in substantial growth," Dominello said. "Doing this while supporting and growing our retail relationships will be key components of the overall strategy. I am excited to join this team and look forward to the future of CCA."
Dominello received a Bachelor of Science Degree in Accounting from the University of Notre Dame's Mendoza College of Business. He also served as Captain in the United States Air Force where he received the Air Force Commendation Medal for preparing to support wartime contingency operations.
With more than 20 years of senior leadership experience, Dominello has a proven track-record of strategically developing, launching and revitalizing a multitude of iconic consumer products and brands.
Prior to joining CCA Industries, Dominello had served as president and CEO of Ducere Pharma, LLC., where he successfully revitalized iconic brands to include Doan's, Bufferin, and Cruex. Within two years, he progressed to more than 40,000 points of distribution across the portfolio, and increasing organic sales by 170%. His strategy led to Ducere's acquisition, providing investors with a 200% ROI.
Before joining Ducere, Dominello held executive level positions at both Ultimark Products and Nutrisystem Inc. At Ultimark, he raised $15.0 million-plus in private placement to further the company's acquisition goal, leading to four acquisitions within his first year, including Prell Shampoo, Denorex Shampoo, and others. He also increased revenue by 200% for the company's garden division by securing placement at The Home Depot. During his eight-year tenure at Nutrisystem, Dominello successfully launched the brand internationally, and was a key member of the executive team that brought sales from $20 million to $778 millkion and EBITDA from $0 to $170 million.
"CCA shifted emphasis to its new online division in early 2019 and I believe in this current, and post, pandemic environment this is a strategic decision that will result in substantial growth," Dominello said. "Doing this while supporting and growing our retail relationships will be key components of the overall strategy. I am excited to join this team and look forward to the future of CCA."
Dominello received a Bachelor of Science Degree in Accounting from the University of Notre Dame's Mendoza College of Business. He also served as Captain in the United States Air Force where he received the Air Force Commendation Medal for preparing to support wartime contingency operations.
