The aim of #Fight4FemaleFounders is to bring the beauty industry together across all facets in support of small business. CEW will provide access to business experts, timely information and valuable resources; connect founders with top business leaders for legal and financial advice; and host virtual discussion forums to encourage ideation and networking, all for free.
The campaign will live on a dedicated website consisting of three main components:
- Directory of Experts: A database consisting of 40+ experts that have made a commitment to support independent businesses – at no charge. The roster currently consists of advisors across various fields from legal counsel to communications experts and guidance in the supply chain space.
- Webpage of Resources: A unique website of curated resources to benefit independent brands, inclusive of expertise from legal and marketing experts, financial advisors, loan options, etc.
- Direct Access to Business Advisors: A proprietary feature that connects small businesses with a business advisor for customized counsel and guidance in navigating the current business landscape.
In advance of the launch, CEW asked independent brands to provide a first-person testimonial how they have had to reconstruct their business as a response to COVID-19. The response was immediate with 25 narratives featuring female founder videos, to be promoted across Facebook and Instagram. Karin Tracy, Head of Industry at Facebook and Instagram, and part of CEW’s board of governors, has donated social advertising support for the campaign.