Happi Staff05.28.20
Procter & Gamble's Gillette has rolled out King C. Gillette, a new brand of men’s grooming tools and products, named after founder King Camp Gillette. Inspired by more than 115 years of innovation and grooming experience, the line gives a nod to the company's heritage with products that meet the grooming needs of today's man, said the company.
The King C. Gillette tools and facial hair care essentials includes a double-edged safety razor that was pioneered back in 1901 by King C. Gillette, and beard-care products such as beard wash and oil.
"We're excited to announce the launch of the King C. Gillette range - the first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name,” said Gary Coombe, CEO, Gillette. “All men have their own grooming styles and rituals which is personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."
The range is categorized into three sections: shave and edge, trim and care. At launch, products include razors and shave gel, beard trimmer, beard and face wash, beard balm and beard oil.
The King C. Gillette shave gel, beard & face wash, beard balm and beard oil have been formulated with plant-based ingredients including argan oil, avocado oil, coconut water, aloe vera, white tea extract and cocoa butter. Each features the King C. Gillette signature scent, which was designed to evoke the brand's narrative of history and heritage combined with modern masculinity, with top notes of cardamom and ginger, heart notes of lavender and bourbon oil, and base notes including patchouli and sandalwood.
King C. Gillette is available now at Walgreens locations nationwide and online at Walgreens.com from a suggested retail price of $5.99 - $29.99.
The King C. Gillette tools and facial hair care essentials includes a double-edged safety razor that was pioneered back in 1901 by King C. Gillette, and beard-care products such as beard wash and oil.
"We're excited to announce the launch of the King C. Gillette range - the first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name,” said Gary Coombe, CEO, Gillette. “All men have their own grooming styles and rituals which is personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."
The range is categorized into three sections: shave and edge, trim and care. At launch, products include razors and shave gel, beard trimmer, beard and face wash, beard balm and beard oil.
The King C. Gillette shave gel, beard & face wash, beard balm and beard oil have been formulated with plant-based ingredients including argan oil, avocado oil, coconut water, aloe vera, white tea extract and cocoa butter. Each features the King C. Gillette signature scent, which was designed to evoke the brand's narrative of history and heritage combined with modern masculinity, with top notes of cardamom and ginger, heart notes of lavender and bourbon oil, and base notes including patchouli and sandalwood.
King C. Gillette is available now at Walgreens locations nationwide and online at Walgreens.com from a suggested retail price of $5.99 - $29.99.