After a successful pop-up strategy with Target
back in 2016, Beautycounter
wants more and Sephora will provide the opportunity beginning next month. The agreement includes a digital-first launch of 11 products, including best-selling items such as All Bright Vitamin C Serum and Overnight Resurfacing Peel. After the online-only campaign gets underway on July 7, the products will debut in all Sephora
stores in August. The campaign will run through October.
According to Sephora, the agreement dovetails with its customers' desire for clean beauty. Artemis Patrick, Sephora's executive vice president and chief merchandising officer pointed out that Beautycounter is a leader in the space.