Happi Staff06.18.20
Shiseido is building its fragrance business within its Europe, Middle East and Africa unit with two executive appointments. Yaél Tuil has joined the company as the vice president, global fragrance business excellence for Shiseido EMEA, a new position.
"This new position is part of the evolution of the fragrance organization's governance," said Shiseido in a statement.
She reports to Franck Marilly, president and CEO of Shiseido EMEA and global fragrances. Prior to this appointment, Tuil was group vice president, marketing, luxury division, European designer and lifestyle brands at Coty, Inc.
According to Shiseido, Tuil's primary role will be to ensure that the global fragrance strategy is led and rolled out with a state-of-the-art and consistent mind-set through optimized operational marketing, superior commercial excellence and efficient media, digital and public relations investments to meet Shiseido's medium- and long-term objectives; to maximize the potential of the company's brands, and to turn the global fragrance organization into a driver of growth.
In another move, Audrey Briotet was appointed vice president, global fragrance brands. In this new position, Briotet leads the company's entire fragrance brand activies and define strategy, including with designers and fashion houses. She reports to Marilly. Since 2016, Briotet served as global brand vice president, Dolce & Gabbana Beauty, another Shiseido brand. Prior to that, she was executive director, global business development and marketing, Nars Cosmetics.
"This new position is part of the evolution of the fragrance organization's governance," said Shiseido in a statement.
She reports to Franck Marilly, president and CEO of Shiseido EMEA and global fragrances. Prior to this appointment, Tuil was group vice president, marketing, luxury division, European designer and lifestyle brands at Coty, Inc.
According to Shiseido, Tuil's primary role will be to ensure that the global fragrance strategy is led and rolled out with a state-of-the-art and consistent mind-set through optimized operational marketing, superior commercial excellence and efficient media, digital and public relations investments to meet Shiseido's medium- and long-term objectives; to maximize the potential of the company's brands, and to turn the global fragrance organization into a driver of growth.
In another move, Audrey Briotet was appointed vice president, global fragrance brands. In this new position, Briotet leads the company's entire fragrance brand activies and define strategy, including with designers and fashion houses. She reports to Marilly. Since 2016, Briotet served as global brand vice president, Dolce & Gabbana Beauty, another Shiseido brand. Prior to that, she was executive director, global business development and marketing, Nars Cosmetics.