In another sign that the Black Lives Matter movement is gaining steam, several leading beauty companies are recognizing Juneteenth with donations and pledges to the Black community and declaring today a company holiday.
Juneteenth commemorates June 19, 1865, the day the last slaves in Texas were granted freedom—more than two years after the signing of the Emancipation Proclamation.
Here are some of the ways companies are recognizing Juneteenth:
launched a grant initiative for Black-owned beauty businesses to address racial inequality in the industry.
launched an eponymous Community Fund, where it is donating $120,000 across 12 organizations benefiting the Black community.
• Tracee Ellis Ross' Pattern Beauty
is launching hair styling products, including a curl gel, styling cream and edge control.
“All U.S. employees will be given this day off to reflect not only on the current social movement and the historical significance of the date, but on what we can all do to educate ourselves and initiate meaningful, necessary conversations,” wrote Shiseido Americas Chief Executive Officer Marc Rey in an internal memo last week. Shiseido Americas offices will be closed for Juneteenth starting today, and for all years going forward.