Happi Staff06.22.20
In recognition of Pride Month, Pantene is donating to The Dresscode Project, an organization that promotes and supports gender-reaffirming haircuts and services to LGBTQ people. Pantene USA will create $10,000 grants to different salons with gender-inclusive practices, which can be nominated through Instagram. The brand is also donating $30,000 to The Dresscode Project to waive membership fees for up to 150 salons.
According to The Dresscode Project, gender-inclusive services can range from changing the language used to describe hairstyles, veering away from masculine and feminine descriptiors and focusing on structure or changing hairstyle names on price sheets to include alternatives to traditional men's and women's haircut prices.
Since 2018, Pantene Europe has partnered with The Dresscode Project. In addition to supporting Pride Month, the move to the US will help salons that have been impacted by the COVID-19 pandemic.
According to The Dresscode Project, gender-inclusive services can range from changing the language used to describe hairstyles, veering away from masculine and feminine descriptiors and focusing on structure or changing hairstyle names on price sheets to include alternatives to traditional men's and women's haircut prices.
Since 2018, Pantene Europe has partnered with The Dresscode Project. In addition to supporting Pride Month, the move to the US will help salons that have been impacted by the COVID-19 pandemic.
