Indie brand Beauty Partners has launched its eco-friendly, vegan nail care line Nailtopia, utilizing the latest biotechnology and responsibly sourced materials to create affordable, clean, green products.
Nailtopia’s sustainable formula is infused with primarily plant-based, biosourced fruit and vegetables “to harden, strengthen, lengthen and nourish nails.” Vegetable-based ingredients like potato, corn, wheat and manioc replace conventional petrochemical solvents and plasticizers, making Nailtopia Nail Lacquer and Nail Treatments gentler and healthier for your nails, according to the company.
Nailtopia is all free, vegan, and non-toxic, in addition to being Leaping Bunny approved. The nail lacquer is 85% bio-sourced and uses a greener process of biotechnology that considerably reduces its environmental footprint.
“We’re so excited to introduce a line of nail care that delivers on a higher standard for clean ingredients and more importantly, delivers a healthier yet effective alternative to other products on the market. We know consumers are going to love Nailtopia’s unique formula for a multitude of reasons, with its ecofriendly core serving as a key component,” said co-founding partner of Beauty Partners Barry Shields.
Nailtopia’s 64 classic shades, 11 trend setting shades, base coat, top coat, polish remover and problem-solving nail treatment kits are available for purchase exclusively at Ulta Beauty retail locations and online through Ulta.com. Pricing starts at $10.