Since the campaign launched earlier this month, more than 160 companies have signed on to stop buying ads on the world’s largest social media platform for the month of July.
“The next frontier is global pressure,” Steyer said, adding the campaign hopes to embolden regulators in Europe to take a harder stance on Facebook. The European Commission in June announced new guidelines for tech companies including Facebook to submit monthly reports on how they are handling coronavirus misinformation.
But earlier this year, Facebook Founder and CEO Mark Zuckerberg said governments wanting to censor social media platforms is not the right "reflex."
The outrage in the US over the death of Floyd has led to an unprecedented reaction from corporations around the world. Unilever, for example, changed the name of a skin-lightening product called Fair and Lovely.
Two days ago, Marc Pritchard, chief brand officer, Procter & Gamble, said the company would pull advertisements from platforms with "hateful" or "discriminatory" content.