Happi Staff06.28.20
Add Unilever to the growing list of companies that have supported a Facebook advertising boycott campaign that is increasing pressure on the social media company to remove hate speech. Now, the “Stop Hate for Profit” campaign will call on major companies in Europe to join the boycott, Jim Steyer, chief executive of Common Sense Media, said in an interview with Reuters on Saturday.
Since the campaign launched earlier this month, more than 160 companies have signed on to stop buying ads on the world’s largest social media platform for the month of July.
Facebook
Free Press and Common Sense, along with US civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the death of George Floyd, an unarmed Black man killed by Minneapolis police.
“The next frontier is global pressure,” Steyer said, adding the campaign hopes to embolden regulators in Europe to take a harder stance on Facebook. The European Commission in June announced new guidelines for tech companies including Facebook to submit monthly reports on how they are handling coronavirus misinformation.
But earlier this year, Facebook Founder and CEO Mark Zuckerberg said governments wanting to censor social media platforms is not the right "reflex."
The outrage in the US over the death of Floyd has led to an unprecedented reaction from corporations around the world. Unilever, for example, changed the name of a skin-lightening product called Fair and Lovely.
Two days ago, Marc Pritchard, chief brand officer, Procter & Gamble, said the company would pull advertisements from platforms with "hateful" or "discriminatory" content.
Since the campaign launched earlier this month, more than 160 companies have signed on to stop buying ads on the world’s largest social media platform for the month of July.
“The next frontier is global pressure,” Steyer said, adding the campaign hopes to embolden regulators in Europe to take a harder stance on Facebook. The European Commission in June announced new guidelines for tech companies including Facebook to submit monthly reports on how they are handling coronavirus misinformation.
But earlier this year, Facebook Founder and CEO Mark Zuckerberg said governments wanting to censor social media platforms is not the right "reflex."
The outrage in the US over the death of Floyd has led to an unprecedented reaction from corporations around the world. Unilever, for example, changed the name of a skin-lightening product called Fair and Lovely.
Two days ago, Marc Pritchard, chief brand officer, Procter & Gamble, said the company would pull advertisements from platforms with "hateful" or "discriminatory" content.
