SC Johnson is rolling out a new line of Mr Muscle Platinum Window & Glass cleaner featuring 100% recycled ocean-bound plastic bottles. The bottles are an everyday offering available in the U.K. and Ireland, and are the first of their kind in the UK made entirely of recycled ocean-bound plastic. 

The new product offering is part of the company's global partnership with Plastic Bank to reduce the amount of plastic waste entering the ocean, while also helping to alleviate poverty, according to SC Johnson. The partnership includes the opening of 509 collection points across several countries including Indonesia, the Philippines, Thailand and Vietnam – four of the five countries that contribute most to ocean plastic – and Brazil. Plastic Bank plans to collect 15,000 metric tons of plastic waste per year that would otherwise have ended up in the ocean. This recycling ecosystem offers collectors a premium for the plastic they collect, which helps them afford household necessities and improve their quality of life.

"These Mr Muscle bottles are our latest effort to incorporate post-consumer recycled waste into our packaging," said Fisk Johnson, chairman and CEO of SC Johnson. "Together with Plastic Bank, we're working to help protect the health of our ocean ecosystems and at the same time improve the lives of individuals around the world."

The new Mr Muscle Platinum Window & Glass ocean-bound plastic bottles are now available from Wilko and Amazon, and will be rolling out to more stores in the coming months. 

In the US, SCJ’s Windex brand features 100% recycled ocean-bound plastic in its trigger bottles.