Happi Staff07.01.20
Jackson Hole-based clean beauty brand, Alpyn Beauty, is now certified Plastic Neutral with rePurpose Global.
Alpyn Beauty has partnered with rePurpose Global to fund the collection, processing and reuse of an equivalent amount of ocean-bound plastic waste to its footprint. A percentage of every product purchase will be donated to plastic reduction efforts, enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year.
By making this commitment, every Alpyn Beauty purchase will now carry a Net Zero Plastic Footprint.
"We've made steps to remain a sustainable, earth-friendly brand since day one, so this partnership was a natural evolution for us. The amount of plastic waste that goes into the environment daily is devastating, and we believe this is a step in the right direction," said Alpyn Beauty founder, Kendra Butler. "While Alpyn uses 100% recycled glass bottles and jars, we have yet to find a suitable alternative to the plastic caps and pumps that help deliver and preserve our wildcrafted formulas. Therefore, we are excited to launch this new initiative with rePurpose to celebrate a plastic-free July—and beyond."
Alpyn Beauty has partnered with rePurpose Global to fund the collection, processing and reuse of an equivalent amount of ocean-bound plastic waste to its footprint. A percentage of every product purchase will be donated to plastic reduction efforts, enabling the removal of low-value plastic waste otherwise landfilled, burned, or flushed into the oceans every year.
By making this commitment, every Alpyn Beauty purchase will now carry a Net Zero Plastic Footprint.
"We've made steps to remain a sustainable, earth-friendly brand since day one, so this partnership was a natural evolution for us. The amount of plastic waste that goes into the environment daily is devastating, and we believe this is a step in the right direction," said Alpyn Beauty founder, Kendra Butler. "While Alpyn uses 100% recycled glass bottles and jars, we have yet to find a suitable alternative to the plastic caps and pumps that help deliver and preserve our wildcrafted formulas. Therefore, we are excited to launch this new initiative with rePurpose to celebrate a plastic-free July—and beyond."