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    Breaking News

    Inter Parfums Invests in eCommerce

    Acquires minority share of Orgines-parfums.

    Inter Parfums Invests in eCommerce
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    Happi Staff07.04.20
    With traditional retail reeling, Inter Parfums is channel-surfing. The fragrance house acquired a 25% stake in Orgines-parfums, an e-commerce platform for fine fragrance brands.

    “This agreement will enhance the introduction of dedicated fragrance lines and products designed to address a specific consumer demand for this distribution channel and accelerate IPSA’s digital development,” Inter Parfums Inc. said in a statement.

    When the deal closes, Origines-parfums receives the financial resources needed to lift its existing organization and raise online visibility as it expands in France and elsewhere in Europe, according to the company.

     

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