Happi Staff07.04.20
With traditional retail reeling, Inter Parfums is channel-surfing. The fragrance house acquired a 25% stake in Orgines-parfums, an e-commerce platform for fine fragrance brands.
“This agreement will enhance the introduction of dedicated fragrance lines and products designed to address a specific consumer demand for this distribution channel and accelerate IPSA’s digital development,” Inter Parfums Inc. said in a statement.
When the deal closes, Origines-parfums receives the financial resources needed to lift its existing organization and raise online visibility as it expands in France and elsewhere in Europe, according to the company.
“This agreement will enhance the introduction of dedicated fragrance lines and products designed to address a specific consumer demand for this distribution channel and accelerate IPSA’s digital development,” Inter Parfums Inc. said in a statement.
When the deal closes, Origines-parfums receives the financial resources needed to lift its existing organization and raise online visibility as it expands in France and elsewhere in Europe, according to the company.
