With COVID-19 rates growing throughout the Southwest US and many consumers in the Far West and Northeast sporting face masks when they do go out, kissing, for many, is out of the question. Unfortunately, for the beauty industry, so is wearing lipstick.
In fact, Kline, a market research firm, predicts that lipsticks will be one of the worst performing categories in the beauty industry in 2020. According to Carrie Mellage, VP-consumer products, US retail sales of lipsticks will drop 11% this year. For more on Kline's dire predictions for the beauty industry, listen to the Happi podcast, Beauty & the COVID-19 Beast
But today, July 6, is National Kissing Day, so turn that frown upside down and check out this lipstick formula
in the Happi Formulary