Happi Staff07.07.20
Accessible through Guerlain.com, Bee Respect is a new digital platform launching on July 15 that allows consumers to accurately map each product’s suppliers, manufacturers, carbon footprint and more.
Bee Respect is designed to shed light on Guerlain’s use of ingredients and principle suppliers. It was originally created for internal use, but Guerlain believed the tool would be valuable with regards to transparency and bring itself closer to its customers.
“The key to creating a better understanding of our products’ lifecycles, Bee Respect joins the experiential digital sphere with an application designed to respond to growing consumer demand for transparency, thereby enriching the Guerlain customer experience,” states the company.
Bee Respect is designed to shed light on Guerlain’s use of ingredients and principle suppliers. It was originally created for internal use, but Guerlain believed the tool would be valuable with regards to transparency and bring itself closer to its customers.
“The key to creating a better understanding of our products’ lifecycles, Bee Respect joins the experiential digital sphere with an application designed to respond to growing consumer demand for transparency, thereby enriching the Guerlain customer experience,” states the company.