Errett acknowledged that the popularity of the quarantine beard made it easy to introduce a men's line. After all, guys usually see the first sign of gray, not on their heads, but rather, on their chins. Madison Reed Mr. promises moderate, semipermanent coverage.
eSalon's Colorsmith launch comes on the heels of a big uptick in sales, too. In April, eSalon saw six to seven times its normal order volume, and while things have slowed down slightly, the business is still seeing two times more new customers and a 20-30 % increase in customer retention. For 2020, revenue is expected to double, according to CEO Graham Jones.