Frizz is a beautiful thing. That's the message from Bread Beauty Supply,
which is now available on Sephora.com. The line was created by Maeva Heim, a Black Aussie whose inspiration came from the simple fact that she could not find products that worked for her. In fact, the company's tagline is "Bread Beauty Supply creates hair care basics for not so basic hair."
The Bread lineup of clean beauty products is designed for Black women with textured hair, specifically, curl types between 3a and 4c, according to Heim. Bread features a hair wash with argan oil and aloe vera ($20), hair mask with starflower oil and Australian kakadu plum ($28) and hair oil with kakadu plum and safflower oil ($24).
The brand, part of the Clean at Sephora section, is available on www.sephora.com
and will roll out to 100 doors later in the year.