"Only 15% of the $2.5 billion dollars spent in the black hair and beauty market go to Black entrepreneurs," said Onyekachi Amadi, founder and chief executive officer, Ebony Crown. "It doesn't make sense that so much of our money is being given to companies that don't invest back into our communities or have a workplace/company reflective of the demographic they cater to."
The business focus of Ebony Crown is to concentrate revenues within the Black community. The success of the platform would mean success of Black enterprises in the hair and beauty market that currently have to deal with much competition from typically established companies in the space.
The products on Ebony Crown are created for textured coils and varied skin not as an afterthought but the main focus, according to the firm.