The idea behind the new collection was driven by the growing "skinification" of haircare and a shifting consumer desire to approach haircare with more than just strand health, said the brands.
The new Neutrogena Healthy Scalp collection includes four varieties featuring shampoos and conditioners infused with Neutrogena key skincare ingredients for scalp and hair.
"Neutrogena first entered the haircare market 40 years ago with our Anti-Residue Shampoo, a clarifying shampoo which continues to be beloved by people all around the world," said Kerry Sullivan, general manager, Neutrogena. "I'm proud our new Neutrogena Healthy Scalp Collection will continue to expand our haircare offerings to consumers as we understand a healthy scalp is just as important as healthy skin."
Featuring Natrasurf, an ultra-gentle mild surfactant developed specifically by scientists at Johnson & Johnson Consumer Health, the gentle formulas allow for daily cleansing of scalp and hair without the damage to strands associated with frequent washing.
The range includes:
• Hydro Boost with Hyaluronic Acid – Formulated for dry scalp and hair, this shampoo and conditioner duo boosts dry scalp's hydration level and moisturizes dry/damaged hair to keep strands healthy and hydrated.
• Clarify & Shine with Pink Grapefruit – Clarifies and exfoliates oily scalp and hair to reveal healthy-looking, shiny hair .
• Gentle & Soft with Micellar Water – For sensitive scalp, this formula gently cleanses scalp and strands without stripping moisture.
• Soothe & Calm with Tea Tree Oil – For those with dry scalp discomfort, this formula relieves scalp discomfort and hydrates dry scalp.
The Neutrogena Healthy Scalp collection is now available in Walmart U.S. stores and on Walmart.com through December 2020 with full North America retail distribution in January 2021.