Informa Markets believes that the data, along with the feedback from show attendees, offers a positive outlook for the rest of the global B2B beauty industry in-person events, including BeyondBeauty Americas – Miami Beach, which is scheduled to take place February 4-6, 2021.
“Our team has gone to extreme lengths to ensure the safety of our show participants and to optimize the show setup for all business interactions within the new health guidelines, while maximizing the business opportunities for attendees both in person and digitally,” commented Claudia Bonfiglioli, general manager, Informa Markets – Beauty. “We were overwhelmed by the incredibly positive response from our industry and we continue to be dedicated to an excellent customer experience and providing a safe and profitable platform for our clients to learn, network and expand their business.”
In spite of the pandemic, the beauty industry has found ways to prevail. From realigning their product development and manufacturing with the products most in demand (like sanitizers), to re-vamping their ecommerce and reinventing their shipping and delivery options, according to Informa Markets, many companies have turned the disruption into a growth opportunity.