Blended by Master Perfumer Alberto Morillas, Gucci Bloom Eau de Parfum was the first fragrance developed wholly under Alessandro Michele’s vision. Inspired by the idea of absolute authenticity, the fragrance is characterized by a trio of jasmine bud extract, tuberose, and rangoon creeper.
According to the brand, all Gucci Bloom fragrances celebrate the vitality and diversity of those who identify with the House’s modern philosophy, for those who experience life and its fruits in order to bloom into their real selves.
These four women will make their Bloom debut together in an upcoming campaign shot at La Scarzuola, a place in the Umbrian countryside.
“Flourishing from the creativity of Alessandro Michele, the innovative new vision directed by award-winning photographer and director Floria Sigismondi, will blur the lines between two universes, revealing the true heart of Gucci Bloom with an exploration of imagination and identity,” said Gucci Beauty.
Further updates on the new campaign will be announced in the coming weeks.