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    Breaking News

    R+Co Branches Out With Bleu Collection

    Hair care expert Garren is at the forefront of the project.

    R+Co Branches Out With Bleu Collection
    Every category in the collection has its own distinct shape and color-coded cap.
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    Happi Staff07.28.20

    Considered to be one of the world’s go-to hairstylists and style experts, Garren is trusted by the fashion industry's leading photographers, designers, editors and celebrities to create their trademark transformations, ad campaigns and magazine editorials.

    Now, with a full waitlist gathering online and a November 2020 rollout, the launch of R+Co Bleu channels five decades of hair history, according to the brand.

    R+Co Bleu adds on to the portfolio considerably as it includes 21 unique formulations. Every category—from shampoos, conditioners and masks to stylers—has its own distinct shape and color-coded cap. The range is divided into families according to benefit, reflected in four color stories: blue for Essentials, orange-red for Color, green for Repair & Moisture, and purple for Volume.

     “R+Co Bleu transforms the hair, providing editorial access at home,” says Garren, who has shaped the silhouettes of beauty icons including Linda Evangelista, Farrah Fawcett, Madonna, Victoria Beckham, Kendall Jenner and Karlie Kloss, and whose work is featured consistently in global fashion campaigns and publications including Vogue, W, Interview and Allure.

    Other creations for 2020 from R+Co (where Garren is a co-founder) include the Bright Shadows Root Touch-Up Spray and Super Garden CBD line.

    Parent company Luxury Brand Partners develops and nurtures prestige artist-driven beauty brands, with a focus on innovation and a passion for the creative mind.


     

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