According to African Pride, for years, decision makers nationwide have passed laws making it harder to cast a ballot – especially for people of color. In every corner of the country, policymakers have put up discriminatory barriers for these targeted communities and African Pride customers to shut them out for voting right. From closing polling locations in Black neighborhoods early, turning registered voters away for lack of proper identification check in to wrongfully erasing voters from the rolls – low-income families, seniors and college students – they are taking away the people's right to vote and rigging the system.
Lawson has been an advocate for the HEROES Act, helping provide economic relief and protecting the rights of all registered voters and families in our Black and Brown communities during these difficult times, said African Pride.
"We understand that 2020 is a critical election year," said Kendria Strong, EVP of marketing and innovation at African Pride. "It's now time to empower our communities to take action and impact change by increasing voter registration and elevating voices. Together with Ms. Tina Lawson, ambassador for And Still I Vote, African Pride is committed to creating a platform that inspires and motivates generations."
Kicking off the 5-month-long campaign today, and leading up to Election Day this November 3, 2020, the brand will host celebrity Instagram Lives with Lawson titled, "Talks with Mama Tina," to empower Black communities by arming them with the knowledge, tools and influence to make every single one of our votes count. The educational series will also share key voting statistics from And Still I Vote, along with important dates to know such as the 55th Anniversary of the 1965 Voting Rights Act and National Voter Registration Day, and much more.
"I'm happy to be in partnership with African Pride," said Lawson. "They are helping to change the narrative and elevate Black voices, reminding us that our vote and our voice matters. We have to connect these dots for our community."