Sherwin will oversee marketing, creative and product development, increasing Dermaflash’s innovation pipeline. The company will be expanding its portfolio with new innovations in clean, high performance skincare and med spa-quality devices to use in the safety and comfort of your home.
Sherwin brings over 13 years of experience launching and supporting marketing initiatives for leading skincare and makeup brands. She most recently hails from Victoria Beckham Beauty, where she was the first employee at the company, and led the creation of 30+ color and skincare products, identifying a space in the clean, luxury and direct-to-consumer (D2C) market. Prior to Victoria Beckham Beauty, Sherwin led product marketing and innovation at cult beauty brand Glossier.
“I am so excited to have Cierra join my team. Dermaflash has become the ‘must have’ tool for celebrities and real women alike looking for next level skin care solutions. We have experienced exponential growth over the past year as consumers search for meaningful spa quality results to use in the safety and comfort of their own homes,” said Dara Levy, CEO and founder of Dermaflash. “Enter Cierra... together we will round out our portfolio by creating powerful new skin care innovations that will enhance our already proven skin changing results during and in-between the use of our devices.”