Marshall McLuhan had it all wrong; the media isn't the message; the messenger is the message. How people acquire their products has been changing for years, but the pace in which eCommerce sales have grown is unprecedented. According to McKinsey & Co.
, eCommerce's penetration surged during the pandemic. Analysts report that eCommerce's market penetration rose from 15% at the start of 2020 to nearly 35% at the end of Q1; that's 10 years of growth in just three months!
Furthermore, 75% of consumers have tried different stores, websites or brands during the pandemic and 60% of these consumers expect to integrate these new stores and brands into their post-COVID19 lives.
"We've seen two years of digital transformation in two months," said Microsoft
CEO Satya Nadella on a recent quarterly earnings call.