Founded by Dave Longaberger in 1973, The Longaberger Company manufactures handmade maple baskets and various home products. It was acquired by Xcel Brands last year. Xcel owns the Isaac Mizrahi, Judith Ripka, Halston, and C. Wonder brands.
Longaberger plans to expand from its current categories (baskets, cookware, tabletop, drinkware, home décor and gourmet foods) with new launches and artisan partnerships in pottery, wine, jewelry, apparel, home fragrance, essential oils, skin wellness and more.
"Transforming the heritage of the Longaberger brand into a digital-first company for our engaged community was our top priority," said Robert W. D'Loren, Xcel's chairman and CEO. "We aim to build upon the rich history coupled with our new digital social selling business model to become the world's largest, and most engaged, social commerce community."