Unlike most event organizers, ISSA has not gone quietly. The show was originally scheduled for Chicago in November. But after Illinois became a hotbed for coronavirus, the group changed course and headed west to Las Vegas. Now, as the number of COVID-19 cases heats up throughout the Southwest, the ISSA is rethinking the rescheduling.
In an email to attendees and exhibitors, ISSA noted:
While we have been optimistically monitoring the viability of hosting an in-person event, we understand things have changed significantly in many parts of the country in recent weeks. Health & Safety remains our top priority and we strive to keep you informed consistently as the situation evolves.
To that end, we will advise you once we make a final decision—no later than August 14th—regarding the continuation of ISSA Show North America as an in-person event in Las Vegas, November 16-19, 2020.
Convincing 9,000 people to fly into Vegas for four days of face-to-face meetings and conferences? That seems like a losing bet.