exa is launching with two products, a skin-smoothing primer and a foundation that boasts 43 shades. Powered by potent plants, exa uses ingredients that are non-GMO and responsibly grown or made. Every product is cruelty free and formulated to meet the strongest clean standards.
Because “clean” doesn’t stop at an ingredient list, exa packaging is designed to be as eco-as-possible. Materials were chosen based on both how the material is sourced and how it can be responsibly discarded.
According to the brand, exa is the only clean foundation formula that surpasses the performance of top-selling conventional formulas. It boasts a robust anti-pollution ingredient blend that uses micro-algae to shield skin from free-radicals and aggressive urban dust. The primer mimics conventional primers by providing a long-wear semi-matte finish and blurring properties, yet is made from 97% natural ingredients.
exa will launch on exabeauty.com, CredoBeauty.com and at Credo stores August 7.