Happi Staff08.19.20
E.T. Browne Drug Co.—the venerable brand behind the iconic Palmer's Cocoa Butter Formula line—is expanding its range with hemp oil products. The line, which includes body lotion and body oil, is crafted with 100% natural hemp seed oil, cocoa butter and vitamin E.
"As a 180-year-old company, we are driven by new ways to innovate and lead trends," said Paul Carpino, E.T. Browne's director of marketing. "During the research and development phase of this new collection, we saw high awareness of Hemp, with 85% of consumers surveyed indicating strong purchase intent for Palmer's Hemp Oil body care products. We wanted to create a response to address that level of interest."
Hypoallergenic and dermatologist-tested, the formulas are safe for sensitive and eczema-prone skin. Both products have proven clinical results and are free of mineral oil, parabens, sulfates, dyes, phthalates and animal ingredients, said E.T. Browne.
"As a 180-year-old company, we are driven by new ways to innovate and lead trends," said Paul Carpino, E.T. Browne's director of marketing. "During the research and development phase of this new collection, we saw high awareness of Hemp, with 85% of consumers surveyed indicating strong purchase intent for Palmer's Hemp Oil body care products. We wanted to create a response to address that level of interest."
Hypoallergenic and dermatologist-tested, the formulas are safe for sensitive and eczema-prone skin. Both products have proven clinical results and are free of mineral oil, parabens, sulfates, dyes, phthalates and animal ingredients, said E.T. Browne.