Happi Staff08.26.20
Hip hop artist Nas has announced his partnership with Pantone Color Institute for “Ultra Black By Nas,” a color inspired by the rap legend himself! The color name is also a play on Nas’ new single, “Ultra Black.” Produced by Hit-boy, “Ultra Black” is an anthemic, uplifting reminder of the unignorable contributions made by the Black community. Nas also released special “Ultra Black by Nas” merch—shop it here! A portion of the proceeds will go to charity.
"It was only right that we work with Pantone on this project, the color experts. This one's from the heart, something the world will feel, the whole vibe of 2020," said Nas in a press statement.
“We were thrilled to be able to partner with Nas on the creation of Ultra Black, a color symbolic of the powerful message he expresses in his new compelling anthemic statement, ‘Ultra Black’,” said Laurie Pressman, Vice-President Pantone Color Institute. “In our highly visual world, color is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard. Supporting ‘Ultra Black’ with this new color helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”
"It was only right that we work with Pantone on this project, the color experts. This one's from the heart, something the world will feel, the whole vibe of 2020," said Nas in a press statement.
“We were thrilled to be able to partner with Nas on the creation of Ultra Black, a color symbolic of the powerful message he expresses in his new compelling anthemic statement, ‘Ultra Black’,” said Laurie Pressman, Vice-President Pantone Color Institute. “In our highly visual world, color is one of the most powerful communication tools we can use to draw immediate attention and get our voices heard. Supporting ‘Ultra Black’ with this new color helps Nas share his message in a visually impactful way, one that will further ensure the global reach of his inspiring and uplifting message.”