Happi Staff08.29.20
Few industries have been more hard-hit by the coronavirus pandemic than the professional hair care business. Henkel North America, which markets an array of salon formulas, is the latest supplier to come to the aid of the industry. Henkel North America, via its hair care professional brands, Alterna, Joico, Kenra, #mydentity, Pravana, Schwarzkopf Professional, SexyHair and Zotos Professional, has launched “Beauty Care United - Standing Together with Stylists” a campaign and program aimed at helping to bring back the ‘unity’ in the salon community.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists, according to Henkel North America. All salons and pro stylists can go to BeautyCareUnited.com for hair tutorial technique videos, perfect for this time, and also download the “Beauty Care United Virtual Kit.”
“In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon re-opening process”, expressed Stefan Mund, regional head, Henkel Beauty Care Hair Professional NA. ”Leveraging the unifying power of the hairdresser community, Henkel’s “Beauty Care United” program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.”
The virtual kit will be filled with express service tutorials from top artists like, Larisa Love (@larisadoll), Liz Haven (@lizhaven), Lo Wheeler (@lo_wheelerdavis), Aspen Rae Tengler (@itsaspenrae) and more. These how-to’s are on some of the most requested services, from color corrections to gray coverage. Bringing stylists together to increase confidence, share tips and ideas, and encouraging clients to come back with a sense of comfort are at the heart of this program. Beyond the tutorials, “Beauty Care United” toolkit also includes turn-key, ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings.
The program is designed to support professional salons and hairstylists navigate what will be a “new normal” through encouraging and motivational tools, and education from their favorite artists, according to Henkel North America. All salons and pro stylists can go to BeautyCareUnited.com for hair tutorial technique videos, perfect for this time, and also download the “Beauty Care United Virtual Kit.”
“In what could be a challenging time, encouraging stylist and customer confidence can be an important part of the salon re-opening process”, expressed Stefan Mund, regional head, Henkel Beauty Care Hair Professional NA. ”Leveraging the unifying power of the hairdresser community, Henkel’s “Beauty Care United” program provides salons with tools to help clients and stylists alike feel comfortable in an environment aimed at making them feel and look beautiful.”
The virtual kit will be filled with express service tutorials from top artists like, Larisa Love (@larisadoll), Liz Haven (@lizhaven), Lo Wheeler (@lo_wheelerdavis), Aspen Rae Tengler (@itsaspenrae) and more. These how-to’s are on some of the most requested services, from color corrections to gray coverage. Bringing stylists together to increase confidence, share tips and ideas, and encouraging clients to come back with a sense of comfort are at the heart of this program. Beyond the tutorials, “Beauty Care United” toolkit also includes turn-key, ready-made printable and digital creative marketing assets that salons can leverage to support their re-openings.
