With many children in need following a turbulent year, the brand will be donating a portion of proceeds from its most popular skin care items throughout Baby Safety Month, and while supplies last. The products included in the charitable initiative will feature a specially-marked hangtag and include the 30 oz. versions of Gentle Baby Lotion, Calming Baby Bath and Calming Baby Lotion.
"Baby Magic is a brand that provides love, protection and comfort to all children, so we're thrilled to support a wonderful organization like Baby2Baby through this philanthropic initiative," said Cyndi Acker, senior brand manager at Naterra International Inc. "Baby Safety Month offers a time to take stock of the health and wellness of our little ones, and that includes lending a hand to children that are in need. We hope our consumers feel good knowing that every purchase of our new specially-marked items will help a less fortunate child."
Naterra updated the Baby Magic line in 2019 with an updated look and new products.